SASSUOLO, ITALY

MARCA CORONA CORPORATE CLIENT HOSTING EVENT

An impressive institutional event for clients and staff at the Ducal Palace of Modena in 2010.

MARCA CORONA 1741

Corporate Client Hosting Event

2010

Sassuolo, Italy

MARCA CORONA 1741

Since 1741 Marca Corona has been producing pavements, ceramics, mosaic tiles and porcelain decorations, epitomizing the standards of excellence made in Italy.  The oldest ceramic company in Italy, Marca Corona is a part of history for one of the most important and world renown industries of the country.

Event CONCEPT

Historically Marca Corona was the principal ceramic supplier of castles and estates of the House of Este, a principal European dynasty with an important history in Emilia Romagna, Italy.

 

The Ducal Palace of Sassuolo which is one of the House of Este’s Estates was the perfect regal backdrop for this client hosting event with 200 clients, executive staff and prospects.

 

Guests were welcomed along a majestically lit pathway to the  entrance of the Ducal Palace of Sassuolo where they were met with an architectural  video mapping performance on the facade of the magnificent building.

 

From there they were invited into the courtyard for an outdoor welcome cocktail complete with lit bars, custom cocktails, full lighting, and personalised branded carpet and displays.

 

Dinner was served in the interior Great Halls of the palace.  All aspects of the interior design for the evening were produced by Genius Progetti including under-lit tables with top-projected lights, centre-piece floral arrangements, fabric ceiling covers and custom gazebos and personalised commemorative videos that were projected throughout the dinning halls for an elegant yet professional setting.

To highlight the grandiose and majestic location, Genius Progetti created a full video mapping projection video on the façade of the Ducal Palace of Modena.

 

The show was set to music and interlaced elements from the Marca Corona ceramic collection into the context of the architectural elements of the Palace’s façade.

SASSUOlo, ITALY

Genius progetti’s involvement

At Genius Progetti we do not improvise corporate special events and client hosting opportunities, every single detail is studied and personalised to create memorable experiences that clients will not forget.

The Marca Corona event was an important occasion of the company to affirm their position as industry leaders, all aspects of this event were managed by Genius Progetti:

  •  Location:  Scouting, rental agreement, technical assessment, technical layout and 3-D renders
  • Permits & Security: Building permits, security plan, security on-site pre and during event, author rights, parking permits and public land permits
  • Video Creation:  Creation of commemorative video with montage of historic moments aligned with the comapny’s 4 decades of business.
  • Interior Design and Custom Features Creation: Many decorative aspects were especially created for this evning including the custom interior gazebos with fabric awnings, branded carpeting with logo and other fabric and mold injected logo items such as custom bars and light fixtures.
  • Exterior Architectural Mapping and Video Creation: To highlight the extraordinary location Genius Progetti curated an architectural light-show set to music on the historic facade of the building. This was created especially for this event and location. Full video is available upon request.
  • Food & Beverage: Caterer scouting, menu testing and creation,  on-site full kitchen  (including electrical hook-up, water and exceptional kitchen facility creation).  Management of all food and beverage service including wait staff, cocktail and special dietary need requests.
  • Front of House Direction & Audio/Visual Managment:  Complete set-up of sound reinforcement system and lighting control.  Our management includes multiple sound and technical checks and complete technical run-throughs including live event production managment.
  • Light Design: Lighting was extensively used to create a highly evocative environment complete with projections, underlit tables, overhead light design with a full hidden rigging system and multiple indoor and outdoor lighting set-ups.
  • Client Hosting:  Scounting and management of hosting staff, client gift creation and distribution and post-event taxi service managment.
  • Set-up and take down: Our competent and professional staff developed the comprehensive technical layout for this space with short build time and fast take down post-event.

 

Technical Images

Client’s receive full 3-D renders in order to best plan the layout, mood and event concept during the Event Planning Phase.  Our Technical Department conducts on-site evaluations of the space in order to gather all technical information for a complete and professional build.

LIGHTING DESIGN CONCEPT

For this evening event the lighting design and concept were crucial in conveying an evocative and important atmosphere that highlighted not only the brand’s importance but also the chosen location for the event.

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Concept

We are an international agency and have accumulated 25 years of exhibition stand experience. We study your project brief in full to ensure that we deliver your design and functional objectives to give you maximum ROI on your exhibition investment. Our staff is also available to assist you in developing the concept of your project by guiding you through the brief process to ensure that your stand represents your brand and the message you want to convey.

Design

We know that your deadlines are tight so our competent and professional technical staff do their best to produce a stunning design in record time. The concept is transformed into a comprehensive project with high quality renders, 3-D imaging and a full technical layout for your to review. Genius Progetti excels at conveying the spirit of your brand and concept into dynamic, original and impressive exhibition stands that convey the essence of your brand.

Production

Genius Progetti has its roots in the development of exhibition stands with over two and a half decades serving some of the most prominent companies in the ceramics, medical, automotive and cosmetic industries. Our build and construction staff can create your event set-up  with precision and perfection in any situation.

Related projects

Genius Progetti is dedicated to every project we undertake.  From 1994 to now, we’ve been trusted by our clients to create memorable spaces, events and experiences, here you can discover just a few of them created over the years.

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