THE SUPER CAR CATWALK
Client Name Reserved
Super Car Launch Event
London, United Kingdom and Berlin, Germany
CAR couture RUnWAY SHOW
There are many synergies between the world of haute couture and luxury automobiles. Exotic car models are often revisited with new versions, technology, colours and performance characteristics each year and new models are revealed similar to the way that a fashion house presents their new collections.
“THE SUPER CAR ALTA MODA SFILATA” is the original concept that was created by Genius Progetti to reveal a new exotic car with a fashion show for the brand’s European clientele.
2,000 top level clients were welcomed to events in London and Berlin. Guests were treated to a sit down dinner, live performance and a catwalk of the new model super car.
SFILATA ALTA MODA
A fashion runway show + live performance + new car model
This was the basic premise behind “THE SUPER CAR ALTA MODA SFILATA” concept that combined the worlds of the new super car with a full production fashion show in London, England and Berlin, Germany for over 2,000 of the brand’s top VIP clients in 2016.
This show included an in-door snowfall, custom digital videos featuring the car’s performance innovations and an interactive dance choreography. After the performance guests were welcomed to test car features and enjoy the open bar and dj.
Super Car Runway Show
Live Modern Dance and Video Performance
The Four Seasons
Full Technical Production
Genius progetti’s involvement
Event Management Competencies:
- Location: Scouting, rental agreement, technical assessment, technical layout and 3-D renders
- Permits & Security: Building permits, security plan, security on-site pre and during event, author rights, parking permits and public land permits
- Concept & Entertainment: Launch concept “Super Car Alta Moda Sfilata”
- Video Creation: Creation of artistic technical videos highlighting car performance features.
- Production and Event Run Down: Curation of event run down including video, interior design, menu and product demonstrations
- Food & Beverage: Caterer scouting, menu testing and creation, on-site full kitchen (including electrical hook-up, water and exceptional kitchen facility creation). Management of all food and beverage service including wait staff, cocktail and special dietary need requests.
- Print Graphics: Development of event logo and subsequent printed marketing and signage materials.
- Front of House Direction & Audio/Visual Management: Complete set-up of sound reinforcement system and lighting control. Our management includes multiple sound and technical checks and complete technical run-throughs including live event production management.
- Client Hosting: Scouting and management of hosting staff, client gift creation and distribution and post-event taxi service management.
- Set-up and take down: Our competent and professional staff developed the comprehensive technical layout for this space with a 3 day build time and fast take down post-event. (less than 24 hours take down)
Special Production Characteristics
- LAUNCH CONCEPT: Genius Progetti created and fully developed the concept for this multi European capital private preview
- LOCATION REQUIREMENTS: Scouting requirements for the space included the ability to have at least 4 cars enter, a large catwalk and dining area for 500 guests in top locations.
- FURNISHINGS AND DÉCOR: Custom built furnishings were conceptualized and created for this event and mixed with curated designer items. The interior of the location was divided into four distinct sections each with their own identity referring to a different season.
- ITALIAN GOURMET BUFFET AND CATERING: Best in Class Italian caterers were chosen for a full 3 course served dinner. Guests were treated to a champagne welcome cocktail and open bar.
- CUSTOM CAR REVEAL SHOW Unlike a traditional car reveal Genius Progetti produced custom video animation highlighting the car’s features which was integrated into a modern dance piece together as part of the car “runway show”. LED walls were synchronized with the dancers and lowered from ceiling height to floor level after the cars had made their runway entrance. Tactile elements such as a real snow fall made the experience even more special.
Advanced Technical Set-Up
- Animated digital 3D video created as car feature presentation
- Full HD laser projectors
- Custom made black screens, raised and lowered onto performance platform
- Full American Truss with complex rigging and multi-layer lighting system
- Technical Backstage and Tech Riser Areas for complete production management .
- Dedicated Creative and Management Staff: Over-all Art Director, Video Art Director, Interior decorator, Architect, Floral Designer, Light Designer, Video Director, Choreographer, Creative Project Manager, Live dancers, Costume Designer, Hair & Make-Up Artist, Animation Artists
- Technical Staff: Live Show Producer, Designated Interior decorator, Architect, Floral Designer, Light Designer, A1 Audio Engineer, Audio Technicians, Graphics Operator, Video Director, Choreographer, Dancers, Costume Designer, Hair and Make-up Designer, Over-all Art Director, Stage Manager, Creative Project Manager
- Construction Staff, Riggers, Build Staff, Cleaning Staff, Security, Hosting Staff, Caterers, Parking Attendants etc.
We study your project brief in full to ensure that we deliver your design and functional objectives to give you maximum ROI on your exhibition investment.
Our staff is also available to assist you in developing the concept of your project by guiding you through the brief process to ensure that your stand represents your brand and the message you want to convey.
The concept is transformed into a comprehensive project with high quality renders, 3-D imaging and a full technical layout for your to review.
Genius Progetti excels at conveying the spirit of your brand and concept into dynamic, original and impressive exhibition stands that convey the essence of your brand.
Our build and construction staff can create your event set up with precision and perfection in any situation .
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- ADIPEC Exhibition & Conference
- AGRITECHNICA International Exhibition
- Bandol - France
- BAUMA Trade Fair
- Berlin - Germany
- Bologna - Italy
- Budapest - Hungary
- Car Launch
- CERAMICA CLEOPATRA GROUP
- CERSAIE Salone Internazionale
- CLIENT AND STAFF DINNER
- CLIENT EVENT
- CONFINDUSTRIA CERAMICA
- COSMOPROF Worldwide
- Düsseldorf - Germany
- EIMA International
- EXHIBITION STAND
- GALA DINNER
- Hannover - Germany
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- INTERMAT International Salon
- Lausanne - Switzerland
- London - Great Britain
- MARCA CORONA
- Modena - Italy
- Munich - Germany
- Paris - France
- Reserved Client
- Rome - Italy
- Sassuolo - Italy
- THE EXCLUSIVE CLUB
LET'S START A NEW THING
Is your company organising an event, preparing for a trade show or planning on launching a new product? We'd love to hear from you. Feel free to give us some details about what you are planning and request a meeting with Genius Progetti.