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KOHLER ENGINES EXHIBITION STAND: THE LIGHT BOX

“The Light Box” is a Trade Show Stand Concept.  It was designed and created for KOHLER ENGINES for various Exhibitions between 2015 and 2017.

KOHLER ENGINES

 

THE LIGHT BOX

Exhibition stand concept and design

2015 – 2017
Bologna, Munich, Paris, Hannover

KOHLER ENGINES

90 years ago Kohler began manufacturing engines and has continually enhanced its product lineup in an effort to help make life easier and more profitable for end users around the globe.

Today, the company offers a full array of diesel, gasoline and gaseous-fueled engines, which are supplied to equipment manufacturers worldwide in the construction, agricultural, industrial and lawn and garden markets.

KOHLER Engines has branches all around the world with 4 Regional Headquarters (KOHLER – USA, Reggio Emilia – Italy, Shanghai – China, and Aurangabad – India), 7 production sites, 5 sales offices and over 1700 service points around the world.

KOHLER + GENIUS PROGETTI

The numbers

YEARS COLLABORATING WITH GENIUS PROGETTI

DESIGNED AND CONSTRUCTED TRADE SHOW STANDS

Ongoing Projects

ANNUAL EUROPEAN EXHIBITIONS

THE LIGHT BOX CONCEPT

This luminous design was presented in 2015 to reflect a new era for Kohler as it fully completed its transition from the 2007 takeover of Lombardini.  A modern, clean and functional environment welcomes guests with  a Cafè, meeting areas, LED wall and bright, back-lit display areas.

KOHLER ENGINES

 THE LIGHT BOX CONCEPT

THE LIGHT BOX Trade Fair stand concept was developed as a completely adaptable space to accomodate various footprints for international trade shows.

Genius Progetti adapted The Light Box exhibition stand to the specifications for multiple trade fiars over a two year period.

Kohler Engines is a prominent player in the industry and this stand hosted tens of thousands of visitors in its many manifestations.

Discover more about the trade fairs and the adaptations of the concept below.  To see the current concept that was developed for Kohler visit our blog post.

INTERMAT 2015 / 2016

Held in Paris, France at the Paris Nord Villepinte, the INTERMAT trade show welcomes 173,000 guests from all over the world and hosts 1,400 exhibitors.

EIMA 2016 / 2017

Since 1969 EIMA has been one of the leading trade fairs for the agricultural machinery industry.  It now welcomes 1,900 exhibitors from 40 countries in 375,000 square metres of space.

SIMA 2015 / 2016

Also held at the Paris Nord Villepinte, the bi-annual SIMA International Agribusiness trade show welcomes 1,770 exhibitors and 232,000 visitors.

 

AGRITECHNICA 2015 / 2017

This bi-annual fair began in 1985 and is held in Hannover, Germany. It welcomes 2,802 exhibitors from 52 countries and 458,000 visitors from 130 countries.

BAUMA 2016 / 2017

Bauma is the World’s largest trade fair, with 605,000 m² of exhibition space, 3,425 exhibitors from 58 countries, 583,736 visitors from 219 countries and 1,423 journalists and media representatives visiting the fair each year.

INTERMAT

 

Le Salon International De La Construction Et Des Infrastructures

2015 and 2016
Paris, France 

DETAILS:

 

Foot print: 123,5 sq metres
Modifications: The INTERMAT adaptation of ‘The Light Box’ KOHLER ENGINES stand was adapted to accomodate a reduced footprint .  The compact layout maintained all functional areas from the original concept without compromosing the overall look and feel of the design. 

 

PARIS, FRANCE

EIMA INTERNATIONAL

 

Esposizione Internazionale di Macchine per l’Agricoltura e il Giardinaggio

2016 and 2017
Bologna, Italy 

DETAILS:

 

Foot print: 208,08 sq metres
Modifications: The original design and concept of The Light Box for KOHLER Engines was created for the EIMA International Exhibition.  

 

Being the original version, here you’ll see the correct proportions including 12 meeting tables, large office spaces, spacious product display areas that were well separated from both the technical and utility areas.  

 

The original layout also featured a private enclose meeting area and cafè waiting area. 

 

BOLOGNA, ITALY

AGRITECHNICA

 

Die weltweit größte Landtechnik-Messe

2015 and 2017
Hannover, Germany 

DETAILS:

 

Foot print: 110 sq metres
Modifications: The Agritechnica adaptation of ‘The Light Box’ KOHLER ENGINES stand was  similar to the original project developed for EIMA with a slightly reduced footprint.  The division of the areas maintained the same proportions.

HANNOVER, GERMANY

SIMA

 

Paris International Agribusiness Show

2015 and 2017
Paris, France

DETAILS:

Foot print: 87 sq metres
Modifications: The smallest adaptation of The Light Box concept, created for the SIMA Agribusiness Show in Paris this version featured all functional areas of the original design in a compact yet spacious layout. 

PARIS, FRANCE

BAUMA

 

Esposizione Internazionale di Macchine per l’Agricoltura e il Giardinaggio

2016 and 2017
Munich, Gerany

DETAILS:

 

Foot print: 144 sq metres on first floor + 30 sq metres on the elevated level.
Modifications: The BAUMA adaptation of ‘The Light Box’ KOHLER ENGINES stand resolved a request from the client to have more working and meeting space due to the fact that this fair is the most visited.

 

Thanks to an elevated ceiling we able to create a private meeting room on the second storey and a storage space under the stairs.  The stairway was also outfitted with a company timeline on brushed steel panels, while the first floor housed the product and technical displays and a cafè.

 

 

BAUMA Technical Images

Our client’s receive full 3-D renders in order to best plan the layout and mood during the brief phase.  Our Technical Department conducts on-site evaluations to best incorporate electrical and build specifications.

DESIGN CONCEPT

The Kohler Engines THE LIGHT BOX Concept was expanded for the BAUMA International Trade Show to allow for an increased footprint.  The design was structed to allow for a second storey meeting area which increased the stand’s footprint by 30%.

 

Guests were greeted on the first level with the KOHLER Cafè, and waiting area to manage the amount of traffic the KOHLER stand receives daily.

 

The design integrates classic oak laminated wood, bushed steel, white and black laquered walls and glass accents.

 

The plan was structured to include meeting areas, a LED wall with product display videos, different display pedestals and display cases (with a multitude of lighting options) and integrated sound system.

 

 

 

TWO STOREY CONCEPT

A two storey concept allowed for an increased footprint, welcoming clients in the lower level cafè or upper level meeting area.

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Concept

We are an international agency and have accumulated 25 years of exhibition stand experience.

We study your project brief in full to ensure that we deliver your design and functional objectives to give you maximum ROI on your exhibition investment.

Our staff is also available to assist you in developing the concept of your project by guiding you through the brief process to ensure that your stand represents your brand and the message you want to convey.

Design

We know that your deadlines are tight so our competent and professional technical staff do their best to produce a stunning design in record time.

The concept is transformed into a comprehensive project with high quality renders, 3-D imaging and a full technical layout for your to review.

Genius Progetti excels at conveying the spirit of your brand and concept into dynamic, original and impressive exhibition stands that convey the essence of your brand.

Production

Genius Progetti has its roots in the development of exhibition stands with over two and a half decades serving some of the most prominent companies in the ceramics, medical, automotive and cosmetic industries.

Our build and construction staff can create your stand with precision and perfection in any situation including trade shows, showrooms, public displays and outdoor events.

GENIUS PROGETTI TRADE FAIR STAND DESIGN SERVICES

25 Years of Experience

For the past 25 years our core business has been exhibition and trade show stand design and development.

Dedicated and Professional Staff

For 18 years our Creative Director has been personally managing all exhibition stand projects with dedication and consistency providing a guided approach to the brief process and concept development.

International Agency

With two and a half decades of experience we have developed stands for almost every trade fair in Europe.  you can rely on our expertise for precision including a fast concept turn around.

Reseach & Innovation

Our creative staff are constantly traveling to research the latest developments in materials, technology and tendencies to provide our clients with a modern and tested approach.

Related projects

Genius Progetti is dedicated to every project we undertake.  From 1994 to now, we’re been trusted by our clients to create memorable spaces, events and experiences, here you can discover just a few of them created over the years.

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