A milestone Anniversary celebration for 1,000 guests including clients, staff and prospects.  This gala evening was held in an industrial complex in Milan outfitted with a 50m stage for a live performance.



Gala Dinner Anniversary Celebration

Milan, Italy


A reflection on the long and important history of the brand through the creation and projection of custom videos that were a photo and video montage of selected footage throughout the brand’s existence.

The evening run-down was created by Genius Progetti to include:

  • Welcome reception
  • Custom memorial videos
  • Served three-course dinner
  • Executive Speeches
  • Live Band with Professional Dance Performance
  • Cake Cutting Ceremony
  • Open bar and after dinner dj and dancing

Event Description

A milestone Anniversary celebration for 1,000 guests including clients, staff and prospects.  This gala evening was held in an industrial complex in Milan and was outfitted with a complete kitchen for the Italian caterer, a full audio and video set-up including stage for the 15 person live act,  over 100 tables as well as a cocktail and lounge reception area.

Guests were shuttled to this exclusive location directly from their hotel rooms in a tiered arrival.  They were then welcomed with a  champagne cocktail reception, and guided to their color-coded seating area where they were hosted by their regional manager.  The served dinner was prepared fresh on-site and served by the impressive wait staff.


Genius progetti’s involvement

An event of this grandeur requires 100% professional and dedicated staff, especially because our client’s entire European base of prospects and executive staff  were invited.

Genius Progetti handled all aspects of this anniversary celebration in Milan, Italy, including:

  • Location:  Scouting, rental agreement, technical assessment, technical layout and 3-D renders
  • Permits & Security: Building permits, security plan, security on-site pre and during event, author rights, parking permits and public land permits
  • Print Graphics:  Development of event logo and subsequent printed marketing and signage materials.
  • Concept & Entertainment: Show concept design, talent scout and booking, creation of memorial videos during gala dinner (from concept to creation), live stream speeches and cake ceremony.
  • Food & Beverage: Caterer scouting, menu testing and creation,  on-site full kitchen for over 100 kitchen personnel (including electrical hook-up, water and exceptional kitchen facility creation).  Management of all food and beverage service including wait staff, cocktail and special dietary need requests.
  • Front of House Direction & Audio/Visual Managment:  Complete set-up of sound reinforcement system and lighting control.  Our management includes multiple sound and technical checks and complete technical run-throughs including live event production managment.
  • Client Hosting:  Scounting and management of hosting staff, client gift creation and distribution and post-event taxi service managment.
  • Set-up and take down: Our competent and professional staff developed the comprehensive technical layout for this space and within 4 days the stage build, furniture layout, kitchen creation and all other aspects of layout and interior design were completed.  Our lighting, audio and build staff were able to dismount the entire space in one night.


Technical Images

Client’s receive full 3-D renders in order to best plan the layout, mood and event concept during the Event Planning Phase.  Our Technical Department conducts on-site evaluations of the space in order to gather all technical information for a complete and professional build.

Event Layout Plan


Event Design Render




We are an international agency and have accumulated 25 years of exhibition stand experience.

We study your project brief in full to ensure that we deliver your design and functional objectives to give you maximum ROI on your exhibition investment.

Our staff is also available to assist you in developing the concept of your project by guiding you through the brief process to ensure that your stand represents your brand and the message you want to convey.


We know that your deadlines are tight so our competent and professional technical staff do their best to produce a stunning design in record time.

The concept is transformed into a comprehensive project with high quality renders, 3-D imaging and a full technical layout for your to review.

Genius Progetti excels at conveying the spirit of your brand and concept into dynamic, original and impressive exhibition stands that convey the essence of your brand.


Genius Progetti has its roots in the development of exhibition stands with over two and a half decades serving some of the most prominent companies in the ceramics, medical, automotive and cosmetic industries.

Our build and construction all elements so that your display is created with precision and perfection in any situation including trade shows, showrooms, public displays and outdoor events.

Related projects

Genius Progetti is dedicated to every project we undertake.  From 1994 to now, we’re been trusted by our clients to create memorable spaces, events and experiences, here you can discover just a few of them created over the years.

Say Hello!

Is your company organising an event, preparing for a trade show or planning on launching a new product?  We'd love to hear from you.  Feel free to give us some details about what you are planning and request a meeting with Genius Progetti.

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