“The Golden House”, a  multi-room layout with each room representing a different line from the Ceramica Cleopatra Group range for the CERSAIE Salone Internazionale



Cersaie Salone Internazionale

Bologna, Italy


Ceramica Cleopatra Group, based in Ramadan City, Egypt has undergone significant international growth making it one of the largest private corporations in the Middle East with over 17 production facilities and 25,000 employees.

An important player in the ceramic, porcelain wall, sanitary and floor tile industries, the Group is comprised of four different companies. With over a million Italian-inspired designs in their vast range they have accumulated an impressive roster of clients in over 100 countries worldwide.


The Cersaie, Salone Internazionale della Ceramica per l’Architettura e dell’Arredobagno is indisputably the most important exhibition internationally for the ceramic sector. With over 110,000 visitors annually and almost a thousand journalists from around the world it has become the platform for new business generation for the 870 exhibitors.

Genius Progetti’s 25 year history in stand design and production in closely tied to the importance and growth of Cersaie over the decades. Our offices are in Sassuolo, home of Italy’s internationally renowned luxury ceramic tile industry and the Cersaie Salone finds itself only half an hour away from our offices and stand production facilities.

Genius Progetti has completed hundreds of stand projects at the Cersaie Salone Internazionale and designed upwards of thousands….needless to say we know Cersaie!


Technical Images

Client’s receive full 3-D renders in order to best plan the layout, mood and event concept during the Event Planning Phase.  Our Technical Department conducts on-site evaluations of the space in order to gather all technical information for a complete and professional build.


A delicate thousand-thread chandelier met guests with soft diffuse lighting as they entered “The Golden House”, a  multi-room layout with each room representing a different line from the Ceramica Cleopatra Group range.

The design goal for our “Golden House” was to create an opulent space that perfectly represented the decadence of the ceramic tile and porcelain furnishing collections.




The entrance ring was in laminated abet in brushed gold with all rooms visible from the exterior of the stand through transparent crystal walls



We are an international agency and have accumulated 25 years of exhibition stand experience.

We study your project brief in full to ensure that we deliver your design and functional objectives to give you maximum ROI on your exhibition investment.

Our staff is also available to assist you in developing the concept of your project by guiding you through the brief process to ensure that your stand represents your brand and the message you want to convey.


We know that your deadlines are tight so our competent and professional technical staff do their best to produce a stunning design in record time.

The concept is transformed into a comprehensive project with high quality renders, 3-D imaging and a full technical layout for your to review.

Genius Progetti excels at conveying the spirit of your brand and concept into dynamic, original and impressive exhibition stands that convey the essence of your brand.


Genius Progetti has its roots in the development of exhibition stands with over two and a half decades serving some of the most prominent companies in the ceramics, medical, automotive and cosmetic industries.

Our build and construction staff can create your stand with precision and perfection in any situation including trade shows, showrooms, public displays and outdoor events.

Related projects

Genius Progetti is dedicated to every project we undertake.  From 1994 to now, we’re been trusted by our clients to create memorable spaces, events and experiences, here you can discover just a few of them created over the years.

Say Hello!

Is your company organising an event, preparing for a trade show or planning on launching a new product?  We'd love to hear from you.  Feel free to give us some details about what you are planning and request a meeting with Genius Progetti.

Contact us!